ZOE WALLIS GROSSINGER

EDUCATION

NORTHWESTERN UNIVERSITY | Medill School of Journalism | Class of 2020, June 2020

o   Bachelor of Science in Journalism

o   Psychology minor and pursuing certificate in Integrated Marketing Communications

 

JOURNALISM AND MEDIA EXPERIENCE

North By Northwestern Magazine // Life & Style Editor                                                                        March 2018 – Present

o   Edit, code and post three articles per week to fill the online Life & Style section

o   Conduct weekly meetings and continuously recruit writers to join section

o   Pitch and write a variety of stories aimed to enhance readership and engagement with magazine

 

Her Campus // Staff Writer                                                                                                                      Feb. 2018 – Present

o   Pitch and write weekly lifestyle-focused content to the national website

o   Edit and produce multimedia for each article

 

Stitch Fashion Magazine // Director of Social Media Team                                                                      March 2017 – Present

o   Appointed to run operations of Instagram, Facebook and Twitter - delegate tasks to seven members

o   Created unique branded color scheme for Instagram that increased likes per post by 65%

o   Increased follower base by 30% and engaged new followers with daily posts and unique Instagram stories

 

Alpha Chi Omega // Social Media VP and Event Planner                                                                          Sept. 2018 – Present

o   Singlehandedly run Instagram since the summer to rebrand the cohesive aesthetic

o   Organize date nights and formals by contacting venues, photographers and caterers 6x per year for 150 people

 

Victoria’s Secret PINK // Campus Brand Representative                                                                        Oct. 2018 – Present

o   Endorse and promote brand across campus through social media to increase and engage customers

o   Help to plan events and publicize to 1100+ followers

 

Philadelphia Inquirer, Philly.com, Daily News // Audience Engagement Intern                                       July 2018-Sept. 2018

o   Posted daily on Instagram, Facebook and Twitter accounts often resulting in top performing posts of the day

o   Reported 1300 word feature story about understudies in musicals to Entertainment section

o   Created reports analyzing social trends by hand and presented to team

 

POLITICAL EXPERIENCE

Senate Democratic Victory Fund // Digital Intern                                                                                 Oct. 2018 – Present

o   Post on Instagram, Facebook and Twitter to engage voters and keep accounts of older candidates active

o   Compose and edit mass emails that go to thousands of subscribers to the party and encourage citizens to vote

o   Use Photoshop to create graphics for social media to generate likes and shares among party members

 

Hillary Clinton Campaign // Fellow                                                                                                    Sept. 2016 – Nov. 2016

o   Took off first quarter of college to campaign for Hillary for America in Philadelphia

o   Register voters, phone banked and canvassed and advertised for campaign

o   Help Montgomery County achieve more votes for Hillary Clinton in 2016 than for Obama in 2008

 

SKILLS AND INTERESTS

Relevant coursework: Interactive Storytelling, Hong Kong Global Reporting (Focused on food), Magazine Writing

Languages: Proficient in Hebrew, conversational in Spanish

Computer: HTML, CSS, jQuery; Parse.ly, Crowdtangle, Social Flow, Viafoura, Betadam, R Studio

Food Instagram Blog: @foodbaegoals

Interests: Musical theater, choreography, working with children, reviewing musicals and food, blogging